Tuesday 2 July 2024

Might Sunak's message be a little too subtle?

 

As Sunak’s Tory Oblivion project winds its way towards a long-awaited conclusion in a few days’ time, his rhetoric becomes ever more hyperbolic and alarmist. And desperate. Take his claim, for instance, that Labour will wreck the economy in 100 days. It was obviously a deliberate attempt to evoke the memory of 45-day prime minister Liz Truss for the benefit of those who were starting to forget her, because I surely can’t be the only one who had an immediate mental image of her shouting from the back of the room, “What do you mean, it will take them 100 days? Hold. My. Coat.” At a time when one of Labour’s key messages is that they are more competent than the Tories, he has seized on the only clear example of his own party’s competence and efficiency that came to his mind, namely the economy-wrecking business. Superficially presenting his own party as the more competent, whilst subtly reminding people how much damage they did. For the sake of a successful conclusion to the project, we can only hope that it wasn’t a little too subtle for the audience.

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