Wales is not
Scotland, of course, but the recommendation by a panel of MPs that Scotland
should have its own version of the News at Six in place of the ‘UK’ version
currently broadcast can and should raise questions for us as well. Since the advent of devolved parliaments in
Scotland, Wales, and Northern Ireland, policy in a number of areas has
increasingly diverged. Yet it often
feels as though the BBC’s news coverage has not reflected that change. Time after time, news bulletins refer to – or
even lead with – stories on issues such as health or education which only apply
in England.
Certainly,
there is usually (but not always) a caveat of some sort thrown in that the
situation is different elsewhere, but similar issues in the devolved nations do
not receive the same coverage. Those who
want to know what the impact of the same issue is in Wales (and presumably
Scotland and Northern Ireland as well) then have to wait for the ‘regional’
news which follows; although unless there is a specifically Welsh angle, the
issue may well not be covered at all. It
often seems as though the ‘Welsh’ news is more interested in simply repeating
much of the ‘UK’ news. If the principals
are Welsh, then it’s generally a direct repeat; otherwise they try and find
someone whose great-grandfather’s cat allegedly once visited Wales to make it sound more ‘local’.
However, in
defence of the BBC, something like 85% of the audience is in England; why
wouldn’t a news programme trying to cover the whole of the UK have 85% of its
‘domestic’ news emanating from England?
The problem isn’t just an editorial one, although it’s sometimes
described as such; it’s more to do with the fact that one nation of the UK is
so much larger than the rest, and that a major UK institution has not adapted
to a situation where there is no longer a single body of policy in the whole
territory of the state - and doesn’t really seem to know how to adapt either. It underlines the UK approach to
constitutional change – tinker with one part at a time, and don’t worry about
any consequences. What’s needed is a
more thorough-going rethink about the function and purpose of a single UK wide
state-owned news medium in an environment for which it was never designed or
built.
It’s inevitable
that attention focuses on the BBC, because it’s a state-owned body; but the
issue of the relevance of news provision and consumption is really much wider
than that – it also includes private sector broadcasters and the print
media. The BBC itself published a story
a few short months ago, highlighting the fact that only 5% of the Welsh
population read a Welsh newspaper, and that four times as many people in Wales
read the Daily Mail as read the Western Mail.
An academic from the Cardiff School of Journalism described the
situation as being one of a ‘democratic deficit’; people in Wales voting on
Welsh issues about which they were poorly informed because their news sources
carried mostly stories about the situation in England.
It contributes
to the situation on which I posted a few days ago; people in Wales
assuming that the supposed ‘immigration crisis’ about which they read daily in
the Mail and Express is not only true, but applies equally in Wales. The issue also came to the fore in the debate
prior to the EU referendum, where there was an almost complete lack of a
specifically Welsh perspective on the issue.
Dr Daniel Evans of Cardiff University drew attention to this in a blog
post for the LSE (see point 5 here). The logic of
having a more specifically Welsh media to report the news is clear, whether
we’re talking about print media or broadcast media.
There are,
however, a few problems with actually bringing that about:
·
To
repeat: Wales is not Scotland, and in this context there are at least three
important differences. The first is that
the smaller the population of a nation within the UK, the harder it will be to
fund a specific media. The second is
that the border between Wales and England goes along the ‘long’ edge of the
country; Scotland’s border goes along the ‘short’ edge. This impacts directly on the extent to which
policies (on health for instance) in England do directly affect a large number
of people in Wales. And the third is
that the degree of policy difference is smaller, reflecting the more limited
powers of the Assembly.
·
Horses
can be led to water … by which I mean that even if there were separate Welsh
news outlets available, there’s no way of being certain that people would turn
to them. If people buy the Daily Mail rather
than the Western Mail, that’s the exercise of choice. Even a vast (and much-needed) improvement in
the quality of the latter newspaper would not guarantee a change in people’s
preferences.
·
Is
there enough Welsh news to report? One
of the depressing features of the referendum campaign was how little effort was
made to put a specifically Welsh perspective on the issue; Wales’ politicians
and campaigners seemed content to argue that the only real difference was the
extent of our dependency on the begging bowl.
·
If
sensationalism sells newspapers, what guarantees that a specifically Welsh
media would be any more truthful or honest in its reporting than the English
tabloids? I sometimes think that some of
those calling for a more specifically Welsh media are making an implicit
assumption that the editors would be nicer and more honest people because
they’d be like ‘us’ rather than like ‘them’.
I’m not sure that assumption stands up to examination.
There are other
issues as well, of course, but of those listed above, I think that the second
is the most important. In the coverage a
day or two ago about the matter of the ‘Scottish Six’, one of the issues raised
was that there doesn’t really seem to be much demand for it amongst the
consumers; the demand is driven by politicians seeking better coverage of what
they’re doing rather than by the viewers.
And in this case, I suspect that what’s true for Scotland is even truer
for Wales.
One can argue
that it’s the result of long term conditioning or whatever; but the underlying
question here is about chickens and eggs.
People won’t demand new media in their own nation until they realise the
inaccuracy of what they’re getting now; and they won’t realise that until they
have and use those new media. Demands
for change often seem to be predicated on the assumption that ‘others’ should
do ‘something’; but unless we can first create the demand, why would they? Like so many aspects of Wales’ situation,
progress ultimately depends mostly on first creating the desire for progress.